Cuban Cinema Series: Heroe de Culto (2015)

27 min. Spanish; English subtitles.
Directed by Ernesto Sánchez Valdés

The tradition in Cuba of homage to José Martí with busts and statues dates back to the beginning of the 20th century. Today, many of his busts are produced in plastic through a complex industrial process. This initiative is part of the effort to keep his legacy and thought alive. But beyond achieving that objective, this action makes Martí an object, inserted in a society that sees it as something so routine that it becomes invisible.


La tradición cubana de homenajear a José Martí con bustos y estatuas data de principios del siglo XX. Hoy, muchos de sus bustos se fabrican con plástico a partir de un complejo proceso industrial. Esta iniciativa forma parte del empeño en mantener vivos su legado y su pensamiento. Pero más allá de lograr este objetivo, convierte a Martí en un objeto, insertado en una sociedad que lo ve como algo tan cotidiano que se torna invisible.